One of the core elements of Leadcamp is the ability to share content with prospects and track their engagement.

When prospects engage with your content, Leadcamp identifies their unique device and browser to also track their activity on your website and engagement on other files, without you having to step in and identify them.

Because we have multiple ways for sharing content with both known and unknown prospects, and prospects can also forward content to other people, or have multiple devices/browsers, a prospect may see the "Identification Wall".

On this Identification Wall, Leadcamp displays an email input field to ask for their email address. Leadcamp relies entirely on this email address to know who is viewing the content to disclose unknown activity.

This table shows you when the identification wall is shown to prospects:

Known device

Unknown device

Identified prospect

No wall


Unidentified prospect

Can't occur

Wall (unless unique link)

Individual unique links

When you share an individually generated link for a prospect (e.g., with their email address), they will not see the Identification Wall by default. On the click, Leadcamp will identify the browser and link the set cookie to the email address from the link.

When a prospect forwards or opens the link from a new browser that is unknown to the system, Leadcamp will verify who is accessing to the file (Identified prospect + unknown device).

Testing for users

Testing these principles is nearly impossible. Largely because your device is already identified within Leadcamp and to avoid self-tracking we block most of your actions.

Testing in incognito

When you test your own links in incognito, Leadcamp sees this as a new browser session and will therefore set a new cookie. If you open a link, with an email address that already has a known device, you will see the Identification wall (Identified prospect + unknown device).

Did this answer your question?