Automation Rules are not available to Start package users.


When you're managing your prospects, there are often recurring tasks or certain actions you don’t want to have to fall through the cracks.

Automation Rules allow you to choose from a set of triggers and actions to automate creating tasks, sending emails, setting reminders, or moving pipeline stages.

Using Automation Rules alongside your day-to-day operations allows sellers to focus their energy on potential customers rather than getting lost in pipeline management and prioritization based on gut feeling.

See the full list of triggers and actions.

In this article, we will walk through the ins and outs of managing your personal (or your team's) Automation Rules, including:

Things to Know About Automation Rules

Self-Created Automation Rules don't work retroactively. Just as a row of dominoes needs something to start the chain reaction, a rule will only be executed if the activity is triggered after the rule is set active.

Add a New Automation Rule

Automation Rules increase the overall efficiency of your staff and team. But before you can reap the benefits, you must create the rules (unless you use Leadcamp's default rules).

Your Automation Rules follow a specific pattern. Basically, you tell Leadcamp, "When this event occurs, let this action happen." Within those limits, you can set specific criteria (which we highly recommend) to trigger the rule exactly as you need.

To add a new Automation Rule, follow the steps below:

  1. From the Automation Rule page in your Settings menu (bottom left), click New Automation Rule.

  2. Enter the name of your rule in the text box.

  3. Choose base settings such as Cool Down, Delay, and whether it's a Recurring action.
    Cool Down: the period before the same automation rule can be triggered again for the same lead.
    Delay: trigger the action instantly (delay of 0) or with a certain delay.
    Recurring: trigger the action repeatedly.

  4. Now create the Rule and select the trigger you want to create. Select the trigger you want to create.

  5. Add Criteria (optional)

  6. Click + Add Action to create the action that will occur when the rule is triggered.

  7. Select the Action linked to the result you want to occur.

  8. Repeat step 6 to include all the criteria and actions you would like to occur with the rule.

  9. Click Save.

  10. Your rule has been created and will now appear in your Automation Rule list. As soon as the rule is created, it will be toggled Active.

Common Automation Rules

Leadcamp users commonly implement certain automation rules. When you create a new rule, you'll be greeted by our Automation Library of recommended rules. You can also check out our article for inspiration on possible automation rules and use cases as you begin to create the rules for your team.

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