When you add leads to Leadcamp, certain standard data fields about your leads are automatically tracked and stored, which are central to our service. You can collect additional data from content engagement, website traffic and send custom data to Leadcamp that is relevant to your business via integrations.

How we track data

Below is a full list of data we track:

  1. Name (a person’s full name).

  2. Email (user’s or lead’s email address).

  3. Phone number (a user or lead's phone number).

  4. Social profiles (publicly available information from Twitter, Facebook, Google+ and Linkedin, such as profile photos, job title, department & seniority,...)

  5. Company name, address, website

  6. Device IP address

  7. Web sessions (the number of times a lead has visited your site and their behavior).

  8. Device type, operating systems, browser type and device location

  9. Tracking of the behaviour of the data subject related to (i) content (e.g. documents, content pages and videos), (ii) website; and, (iii) emails you send and receive to/from leads (which are stored in Leadcamp).

  10. Recent page views (the URLs a person has visited on your site)

  11. City and country (calculated by the lead or lead's IP address location).

  12. Last contacted (the date you or a teammate last contacted a lead).

  13. Last interaction (the last day your lead interacted with you or your company).

  14. Last opened email (the date your lead most recently opened an email).

  15. Last clicked on link in email (the date your lead most recently clicked on a link in an email).

  16. Tag (a group a person belongs to, based on a tag you’ve applied to them).

  17. OS (the operating system a person is using).

  18. Browser language (the language set by the browser a person is using).

  19. Browser version (the precise version of the browser a person is using).

  20. Language override (a preferred language setting for a person).

  21. Data through integrations

Learn more about suggested GDPR privacy snippets and how we implement GDPR


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