Google Tag Manager (GTM) is a simple solution for managing tags, and JavaScript snippets, that send data to third parties (like Leadcamp) from your website. You can easily add or remove snippets without a developer having to update code.

By installing Leadcamp's tracking script in this way, you can better understand your customers by tracking the actions they take on your site.


  • You must have Google Tag Manager installed on your website.

  • You'll need permissions to edit your website's Google Tag Manager configuration.
    If you're unsure who owns your Google Tag Manager account, check with the team or person who manages your website, SEO or Marketing operations.

Install Leadcamp tracking script with GTM on your website

From the 'Tags' section of your GTM account, click 'New' to create a new tag:

Give your tag a name, like 'Leadcamp Tracking', then edit the Tag configuration:

Next, click 'Custom HTML':

Now paste the Leadcamp Tracking snippet.

After adding your tracking snippet, open the ‘Triggering’ section, and choose the trigger for activating the tracking.

You can choose an existing trigger, or create a new one with the ‘+’ icon in the top right:

Tip: for optimal user experience we recommend choosing “Window Loaded” or "All Pages", so your website loads as fast as possible.

All that is left to do is to “Submit” the changes to your container for them to take effect. However, it is highly recommended to verify your work using “Preview” mode beforehand.

Getting support with Google Tag Manager

If you have trouble enabling the tracking snippet or triggering methods with custom tags that rely on GTM's data layers we recommend getting support from Google directly. 👌

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